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and attracting that individual is that energy. the first thing you feel is the greeting and energy and culture that's embedded in jamba juice. hey, mark, welcome to jamba juice, would you like your regular banana berry today? we're looking for the kind of people that can exhibit that enthusiasm. >> what's a little more, ten cents an hour, 20 cents an hour, and do you really get the quality worker that's enthusiastic? it's about culture for 20 cents more? >> you could get that. what we also find that's attractive to potential team members is the fact they can say, hey, guys, guess what, i work at jamba juice. i can't tell how many times i've been at a convention, airport, and people come up and say, oh, my god, you work at jamba juice? i love jamba juice, and the people that say my child worked there. that was the first job that he had right out of high school, and that's what we like. we want the young kids out of high school pretty much going into college where if you look at the seasonal nature of jamba, we ramp up in the summertime and springtime, then in the fall when kids go back to schoo
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